Total mobile services revenue in the Philippines is predicted to increase at a compound annual growth rate of 2.7% to US$4.3 billion, as subscribers adopt more data services and consume over four times more data by 2028.
This was according to analyst company GlobalData, which detailed in its Q2 forecast for the Philippines mobile broadband market, that in tandem mobile service revenue will decline by 10.2% between 2023 and 2028. This will dip in line with mobile voice ARPU, however, mobile data service revenue will grow fastest at 4.8% as subscribers sign up for 5G services.
Mobile data usage is predicted to grow from 6.6GB in 2023 to 27.1GB in 2028 – driving this will be the consumption of high-quality videos and social media content on smartphones.
GlobalData telecom analyst Kantipudi Pradeepthi said: “4G will remain the leading mobile technology by subscriptions in the Philippines until 2026. 5G subscriptions will surpass 4G subscriptions and go on to account for 69% share of the total mobile subscriptions in 2028, driven by the network expansion initiatives by the telecom regulator and mobile operators.
“Globe and PLDT will remain the market leaders through the forecast period. Dito Telecommunity, which commenced its operations in March 2021 in the country, has been adding new subscribers to its network through a range of promotional mobile service plans with unlimited texts and free voice minutes at prices starting from PHP99.”