MediaTek, Micromax partner to bring down Indian smartphone prices

India’s leading handset player Micromax has partnered fabless semiconductor design firm MediaTek in a bid to accelerate 4G accessibility and fuel faster smartphone adoption in the country.

Micromax will become the first Indian brand to adopt MediaTek’s premium Helio smartphone chipsets, which deliver greater performance and efficiency.

The two companies have also released the latest mid-range 4G LTE phone - the Micromax Canvas Fire 4G - running on MediaTek's MT6735. The Canvas Fire 4G is an extension of Micromax Informatics' Fire series, which has been custom built for music lovers.

“India is at the cusp of digital revolution and at Micromax Informatics we have been putting in concerted efforts to bring the best in class 4G LTE smartphones to take Internet usage to an unprecedented level. Today's partnership exemplifies the same endeavor and we are delighted to partner with MediaTek for its Helio Family,” said Vineet Taneja, chief executive officer (CEO) of Micromax Informatics.

“We have always endeavoured to offer products based on certain needs of the consumer. Moving forward, we will lead the 4G adoption in the country by converting all our popular value Canvas series to 4G. Canvas Fire 4G is the first in a series of such launches.”

The companies said the move to the premium segment also reflected consumer demonstrated by a survey commissioned by MediaTek. The survey found an Indian consumer’s top three considerations when buying a smartphone are battery life, processor speed and multimedia features, rather than cost.

“India is the next 4G LTE smartphone battleground,” said Dr.Finbarr Moynihan, general manager of international sales at MediaTek. "The technology is going to change to higher speeds and networks and MediaTek is pleased to collaborate with Micromax Informatics to deliver a stable and affordable 4G handset experience.”

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