PPF replaces Telenor branding with Yettel for CEE units

PPF replaces Telenor branding with Yettel for CEE units

Almost three years after acquiring Telenor’s operations in Bulgaria, Hungary and Serbia, PPF Group has confirmed that it will stop using the Norwegian group’s branding from 1st March 2022.

From this date, the three units will operate under the new brand Yettel. PPF Group acquired the units from Telenor in a deal first announced in March 2018 - along with the Scandinavian operator’s Montenegrin operation, which has since been sold to Hungary’s 4iG – and has thus far continued to use their established branding.

CommsUpdate noted that despite the name change, PPF does not plan to alter its strategy for the operators in any other way, with Telenor Serbia director-general Majk Misel saying: “During 2022, we will launch new products and services, while our strategic focus remains unchanged: we want to further develop our business and the Serbian market, contribute to the economy and the community and offer quality services through a state-of-the-art network and infrastructure.”

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